There's more to search engine optimization (SEO) than just relevant keyword research and content marketing if you're looking to improve your rankings in search engine results pages (SERP) without paying Google to make your page the number one search result.
Just like most online retail businesses, e-commerce websites require a comprehensive SEO approach for maximum efficiency, which implies optimizing all the different aspects, including on-page SEO, off-page SEO, technical SEO, domain authority, etc.
However, to do this, you'll need the right set of tools, and a good tool is what separates the master from a beginner. Allow us to introduce you to some of the best SEO tools for e-commerce sites in 2024.
Why E-commerce SEO Is Important
Before we discuss its importance, let's go over what SEO for e-commerce actually is. SEO is a process of improving and optimizing your website to increase its position in SERPs. It's a process that aims to position your e-commerce store better in targeted Google searches.
More than 60% of all internet traffic comes from Google or similar search engines, and e-commerce platforms usually get around 30% of internet traffic from various sources—including organic search. That's what makes SEO important for e-commerce.
More than 50% of organic traffic is usually shared among the first three results, with the first-ranked page gaining as much as 35% of organic traffic. This means that 35% of potential customers and buyers that have types in their inquiry usually visit the first non-paid link in SERP.
By employing good e-commerce SEO practices and well-developed strategies, you're establishing your business as a trustworthy and thematically relevant authority in your specific industry. Search engine algorithms will, as a result, refer web searchers to web pages that are most thematically relevant to their search terms. If you've implemented your SEO well, your homepage will be at the very top of SERPs.
SEO best practices and implementation increase your organic traffic and conversion rate, which makes it one of the greatest investments you can make, as it continuously provides value over time.
However, good e-commerce SEO isn't just about Google and other search engines; plenty of traffic is generated through content marketing and social media marketing, which aren't negligible marketing mediums.
How SEO Tools for E-commerce Can Help
One of the main benefits of SEO tools for e-commerce is that they provide analysis and statistical data and important performance metrics to business owners or managers, granting them the ability to make important decisions more effectively.
This includes the analysis of different SEO aspects and subsequent identification of poor-performing factors, eliminating the guesswork and thus aiding your SEO performance. With SEO tools, you can perform tasks easier and faster, alleviating all the issues that might be impeding your website's overall optimization and performance.
The Best SEO Tools for E-commerce
It's important to note that SEO implementations are an ongoing practice that yields incredible results to those who develop and implement their strategies accordingly. There's no guesswork involved, and SEO tools are there to provide all the information necessary for you to run a successful business.
Google Analytics
Google Analytics is a fantastic tool that provides you with insight into how much organic traffic your website generates, and all you need is a Google Analytics account. Google Analytics tracks all the important SEO metrics, such as audience demographics, marketing channels, audience behavior, conversions, and much more.
This makes Google Analytics invaluable in assessing your website performance and providing information about metrics and areas that could be improved. For example Google Keyword Planner can be used for keyword research and keyword ideas.
Google PageSpeed Insight
One thing many retailers don't understand is that page load speed is everything in the digital world, as indicated by a $2.6 billion loss across the industry. Slow-loading websites usually don't get much attention and are pushed further back into SERP, thus gaining very little, if any, traffic.
Google PageSpeed measures your site's speed for mobile devices and desktop user experiences, and if the results aren't favorable, the platform will offer suggestions, along with an estimate on how much loading time you'll save by implementing said changes.
SEMrush
SEMrush is one of the most comprehensive SEO tools on the market, which offers a wide range of features aimed to help you optimize your e-commerce business website. It provides target keyword research capabilities, performance tracking, and competitor analysis.
One of SEMrush's more advanced features is the SEO Audit tool, which identifies various issues on your website, ranging from duplicate content on your product pages, lack of any meta descriptions, product descriptions, and wrong URL structure to bad site architecture (site structure), internal linking, broken links, and backlinks.
Ahrefs
Ahrefs is another comprehensive SEO tool that offers a wide variety of features you can incorporate into your digital marketing and e-commerce SEO strategy, including short- and long-tail keyword research tools, link building with backlink tracking, and competitor analysis.
It also offers Content Explorer, which allows you to source content that's currently popular in your selected region and industry. This is a useful feature, as it allows you to create high-quality content for your online store and drive traffic your way.
How to Choose the Right SEO Tools for E-commerce
With so many e-commerce SEO tools available on the market, choosing the right tool can be a bit overwhelming. Here are some things to consider when selecting an SEO tool for e-commerce:
Features: Different tools come equipped with varying features; some are oriented towards keyword ideas and content management, others are more oriented toward the technical ranking factors, and some, such as SEMrush, offer a more comprehensive feature set.
Pricing: These tools come with various price tags, so it's important to consider whether and how they fit your budget. Some tools are completely free, others have limited functionality with more advanced features behind a paywall, while others are paid for exclusively. However, if you're looking to rank, paying for software or a service could increase ROI tenfold.
User-friendliness: More advanced SEO tools for e-commerce tend to be more complex to navigate, so consider your or your tech team's abilities before committing to a purchase.
Summary
If you're looking for an e-commerce SEO tool to manage your SEO campaign, you've come to the right place. Fill out contact information to have someone contact you about your inquiry.
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