Running a growing e-commerce store business and staying on top of ever-evolving marketing trends isn’t as easy as it might seem, especially if you have no previous knowledge to rely on. It’s important to note that good marketing can make or break your brand in today’s digital world, which only underscores the importance of a well-developed and well-executed marketing strategy.
However, developing an e-commerce marketing strategy isn’t as easy as it sounds, and while the paper suffers all the ideas, without a good strategy in place, your business might suffer financially due to poorly thought-out strategies.cIn this guide, we’ll discuss some of the best digital marketing strategies that can help you boost your e-commerce business.
What Is E-Commerce Marketing?
In the context of marketing and advertising, e-commerce marketing refers to digital marketing strategies developed with the specific purpose of boosting your e-commerce business. One of the main goals of these strategies is to primarily boost organic traffic to your e-commerce business by ranking your website higher in the search engine results pages (SERPs).
However, this isn’t the only goal of these strategies, and organic traffic from search engines isn’t the only marketing channel targeted by these strategies. It’s safe to assume that the primary goal of e-commerce marketing strategies is to direct your target audience to your e-commerce website and thus increase your e-commerce sales.
An effective digital marketing strategy outlines a target market and target audience, as well as different marketing channels and approaches necessary to reach and engage potential customers. As a result, an effective e-commerce marketing strategy has become more than just pushing out commercials.
Instead, developing and executing an effective e-commerce marketing strategy now implies taking a more comprehensive approach that relies on all accessible marketing channels to reach and engage customers and ultimately increase sales.
The Best E-Commerce Marketing Strategies
Marketers rely on numerous tools when it comes to forging marketing strategies, and some of these tools are more effective than others; some are circumstantial and industry-dependent, while others are completely universal and applicable everywhere. Here are some of the best e-commerce marketing strategies you can employ to boost your e-commerce business:
Search Engine Optimization
Search engine optimization refers to a set of practices that increase the visibility of your website to search engines, resulting in higher rankings in search engine results pages. This translates to more website visitors visiting your online store and making purchases. In turn, this increases both the SERP ranking of your e-commerce site and your conversion rate.
However, SEO isn’t a marketing tactic; it’s a marketing campaign, which means it’s a long game. You have to constantly update your content, product pages, landing pages, product descriptions, and content marketing efforts.
It also implies technical aspects, like page optimization for mobile devices and better loading speeds, while also relying on a whole slew of backlinking strategies that would increase your thematic relevance and domain authority while also providing a better customer experience.
The main purpose of content marketing is to support SEO by building your business’ domain authority and thematic relevance. This enables search engines to position your business (the goods and services you offer) as a solution to a search inquiry made by the user.
There are many forms of content marketing, including infographics, social media posts, email newsletters, user-generated content, and videos. However, the majority of content marketing is actually composed of blog posts, with some as high as 60%.
Blog posts are very helpful when developing and implementing a successful e-commerce marketing strategy, as they allow brands to produce relevant content about their products. They also allow content creators to implement certain aspects of SEO, like keywords and images, that otherwise wouldn’t fit product descriptions or product and category pages.
Social Media Marketing
Social media helps your brand engage with existing customers, reach new customers, and promote previously created content. Social media platforms are great for spreading brand awareness, and should be a part of your e-commerce marketing plan.
Influencer marketing, also known as affiliate marketing, can be described as a subset of social media marketing in which you enter a partnership with a social media influencer who can present your brand to their massive following, usually in exchange for goods or compensation.
Email campaigns are marketing campaigns and not marketing tactics, implying that they’re ongoing. Put simply, your marketers set up an email list automation that notifies your customers about new products, online sales, and special offers on your e-commerce platform.
This type of marketing is also great in case someone decides to halt the purchasing process at the checkout. The automated email service can send out an abandoned cart email to specific customers, telling them that select items are still waiting for them in their shopping carts.
Customer Loyalty Programs
Customer loyalty programs are great for driving sales and customer retention. Loyal customers are extremely valuable, as they’re often making repeat purchases, and thus, should be awarded for their online shopping habits.
These programs often allow online retailers to retarget an existing customer base and attract new customers, sometimes by implementing a referral system that rewards existing customers for introducing new customers to your e-commerce brand.
Small businesses usually resort to developing and implementing their own marketing strategies, often stretching their valuable resources thinner than they should. Internal marketing teams are usually reserved for industry colossal, as they’re often backed up by massive budgets.
Marketing is really important when you’re starting out. Hiring a marketing agency is the best solution to get the most widespread exposure for your brand across multiple marketing channels without stressing yourself or your staff. Instead, you can focus on growing your business in other ways.
Developing and implementing a well-structured digital marketing strategy is crucial for growing your business; however, it’s not always feasible if you have other things you have to deal with. That’s where digital marketing agencies come in; if you’re looking for a company to help you with your digital marketing strategy, don’t hesitate to contact Orchard Marketing.