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Apple Orchard

Our Services

Orchard Marketing is the perfect full-service digital marketing agency to get you the results you want. With a hands-on approach, data-driven solutions, and a commitment to being a true partner, we offer the expertise you need to reach success.

Social Media Advertising

A key to every business today is social media; meeting customers where they are spending their time.  We are here to manage your business through the changing seasons of social media marketing.  We partner up with you to make sure your brand message is reaching new audiences while keeping your current audience engaged and informed about you.

Includes:

Pixel set up and testing, advanced goals for Google Analytics.

Full funnel and audience set up.

Strategy:

  • Create a full-funnel campaign that is focused on prospecting and retargeting your current customers.

  • Apply enhanced audiences to existing campaigns to launch new campaigns more effectively.

  • Optimize around Facebooks' algorithm to gain full potential out of each ad and audience.

  • Evaluate and adjust impressions and budgets to maximize conversions and optimize investment.

SEM Marketing

Search Engine Marketing if a user is looking for you on Google, Bing or DuckDuckGo we want your business showing up.

 

  • Looking to improve results for Shopping?  We optimize your feed for the highest returning products giving your business the return on ad spend you are desiring.  

  • Need to bring your CPA (cost per acquisition) down to get stronger returns, we can test and optimize to get the metrics that matter the most to you.

  • We are fully transparent with how we are bidding making sure the full campaign is inside of your Google Analytics.

Organic Social Media

A key to every business today is social media.  Businesses use social media to stay connected to their followers and consumers.  However, business owners and marketers wear so many different hats in today's world; how are you to carve out the time to figure out what to post every day if not every month to the year.  

This is where OM's social postings come in we offer the smartest way to manage your social postings.  Our goal is to engage your customers while growing your followers. 

Strategy:

  • Monthly pre-planned social postings on Facebook, Instagram, Pinterest, Twitter, and/or Snapchat.  

    • ​Professional creative, photo augmentation, captioning, hashtags, and emojis - everything that makes high engaging and shareable social media posts - every day of the month!

  • Auto-posting to your channels. 

    • ​Easily approve or request changes to your content planner. Only spend one-hour per/month and create the social media feeds of your dreams!

  • Grow your following.

    • ​Whether you are a start-up or a well-established brand, we start getting new followers and engagement from day one. ​

Programmatic Display Advertising

Programmatic Display Advertising continues to dominate the digital landscape and continues to expand every day.  It continues to be one of the best strategies for introducing your brand and letting users know you are still here.  It has moved from display ads to Connected TV, into digital audio to native ads to tell your brand's story.

Includes:

Tag tracking, ad creative, and animated ads.

Strategy:

  • Use best-in-class tag management which can utilize first and third-party data from your website or app.  

  • Use cross-channel marketing to be able to find new users and track users from mobile phones to desktop, to cord-cutting TV watchers.

SEO

Search Engine Optimization often considered the "diet" portion of marketing.  We all know and want to eat healthily but sometimes it just doesn't fit into our plan every day.

Items we work with you on to help optimize your website:

  • Website and business reviews

  • Competitor research

  • Title and keyword strategy consultation

  • Content and design modification implementation

  • Monthly link building campaigns

  • Search engine submissions management

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Social SEO

Businesses always focus on their website SEO, here we also want to focus on social SEO.  Here are few reasons why:

  • 51% of Facebook users are more likely to buy from a brand they follow.

  • 80% of Facebook users prefer to connect to brands through Facebook.

  • 47% of Americans state Facebook has a greater influence on their purchasing decisions than any other social network.

The idea behind social SEO is to create high engaging posts, to help grow your targeted audience even if you are just opened your doors, have a massive following, or somewhere in the middle.  

Strategy:

  • 90-days of planned posts designed to increase comments and followers.

  • We will focus on the story of your business, and/or products while weaving in high engagement designed for responses​.

  • Consistently focus on keywords important to your business.

  • Track posts to see which ones see the highest engagement and follower increase.  

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