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SEO Services: Everything You Need to Know

Appearing at the top of the search engine results page (SERP) is the result of carefully developed and implemented search engine optimization (SEO). SEO optimizes your website so that it's favored by search engines and promoted to the top of SERP. 

SEO matters because the first page on Google receives more than 90% of the traffic, with 56% of all organic traffic going to the first three pages on SERPs, while those that rank on the second page of Google typically receive less than 5% of all traffic. 

Having a well-established SEO strategy driven by adequate processes makes all the difference in modern business, as it allows you to establish an online presence and benefit immensely from increased website traffic and good SEO offers. 

In this guide, we'll go over SEO services, their different types, benefits, and associated costs, with the aim of providing you with enough knowledge to make an informed decision regarding your SEO practices.

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What Are SEO Services?

SEO services encompass a wide range of SEO techniques and practices that optimize your website so that they're more easily indexed by search engines such as Google and Bing. Since search engines strive to provide users with the information that's most relevant to the user's inquiries, SEO services aim to ensure that your website is the most relevant result. 

We won't dive into the background mechanics of how indexing and Google's algorithm work, but the more thematic relevance and domain authority your website has, the better it will rank in SERP. This translates to more organic search traffic and, ultimately, higher conversion rates and more profit. 

Search engine optimization services often include keyword research and keyword optimization, quality content creation, internal linking, backlinking, and link building in general, as well as implementing several other on-page SEO and off-page SEO strategies. 

Backlinking is particularly important since it adds more thematic relevance and authority to your website, especially if the backlinks are obtained from a thematically relevant and authoritative source.

Orchard Marketing provides professional SEO services that focus on on-page optimization and backlinking strategies—amongst other things—that aim to increase your website's authority. If executed correctly, these SEO marketing services can offer a significant boost to your website's organic traffic, improve brand recognition, and widen your profit margins. 

It's important to note that SEO implementations aren't short sprints; while your business may experience some instantaneous results, SEO is a long game, and when carefully implemented, it can revolutionize your business. 

Different Types of SEO Services

While SEO often implies a comprehensive optimization approach, it's important to note that none of these services are created equal. In fact, all of these services fall into three categories. Here's what you need to know: 

On-page SEO

On-page SEO, also called on-site SEO or local SEO, refers to those optimizations that specifically target your website's content and how optimized it is for indexing. This type of SEO service focuses on target keywords, meta descriptions, and high-quality content, particularly when it comes to e-commerce SEO, where product pages, categories, and product descriptions come into play. 

These implementations are often executed after a complete site audit (SEO audit), which measures the SEO performance and goes a step beyond removing and duplicating content and marking broken external and internal links, the former of which are replaced with high-quality backlinks. 

As for content marketing, low-value cookie-cutter content should be replaced with finely structured, high-quality content (search engine indexing bots love structure) that contains all the relevant keywords and is supported by a comprehensive link-building strategy. 

Off-Page SEO

Off-page SEO services deal with all the aspects of your SEO that happen outside of the website itself. This includes link-building and acquiring high-quality backlinks from reputable, thematically relevant, and authoritative websites that boost your website's authority and credibility and, thus, search engine rankings. 

This often involves creating SEO content and posting on other blogs and websites to offer it in exchange for a link(s) placement that redirects traffic to your own website. Sometimes, backlinking goes both ways, so you can swap backlinks with businesses that are in the industries adjacent to your own. 

Social media marketing is a big part of many SEO campaigns and digital marketing strategies, as it allows you to further implement your digital marketing materials, extend your outreach, and engage with your target audiences. 

Technical SEO

Technical SEO focuses on the technical aspects of your website to boost its performance and online visibility. This includes optimizing page speed, schema, various hierarchies, structure, and even web design; everything that improves indexing and user experience. 

Top Benefits of SEO Services

SEO services provide numerous benefits to your business that are reflected in your increased organic traffic, your conversions, and, ultimately, your profits. The top benefits of SEO services are: 

  • Increased visibility and organic traffic:   SEO services help increase your website's ranking on SERPs, which leads to increased visibility and naturally drives more traffic. 

  • Improved user experience: SEO experts optimize your entire website, which makes it more user-friendly and enhances the user experience. This leads to higher engagement, lower bounce rates, and better conversion rates. 

  • Long-term cost efficiency: Unlike paid advertising (PPC), SEO offers long-term benefits. Once your website is optimized, it will continue attracting traffic with very little ongoing costs. While the initial investment might be high, once your website hits the necessary KPIs, maintaining a small in-house SEO team for the purpose of tweaking is what makes SEO cost-effective. 

How Much Does SEO Cost in 2024?

The cost of SEO services mostly depends on your business needs, the size of your website, and the expertise of the SEO specialists you hire. Freelancers usually charge lower rates, but they may often provide subpar services. 

If your budget allows, hiring an SEO consultancy is a better idea, as most of these agencies provide comprehensive services. However, they tend to charge more, with hourly rates ranging between $150 and $300 or more. What's great about SEO service providers is that they usually offer fixed-cost packages, which allow you to plan your expenses accordingly. 

Summary

SEO services play a crucial role for many businesses that seek to establish and maintain an online presence, increase their exposure, and enhance their brand recognition. Relying on a professional SEO agency ensures that your goals are met at cost-effective prices. 

If you want to learn more about SEO services and how they can help your business, visit Orchard Marketing and fill out a contact information form on our website so we can contact you.

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